Archive of: Value Proposition
22 January 2016
01 October 2013
I overheard someone asking this question at an Aberdeen Networking Event this morning. It made me wonder how many of us can actually articulate this ..?
I know what it’s not. It’s certainly not a few sentences strung together and referred to as a mission statement.(I hate that term..) Your value proposition is essentially the collection of reasons why people would want to buy from you.