Archive of: 2013
01 October 2013
I overheard someone asking this question at an Aberdeen Networking Event this morning. It made me wonder how many of us can actually articulate this ..?
I know what it’s not. It’s certainly not a few sentences strung together and referred to as a mission statement.(I hate that term..) Your value proposition is essentially the collection of reasons why people would want to buy from you.
01 September 2013
A meeting today with a frustrated Business Owner.
Basically the problem lies in a dissatisfaction with his Business Development resource. He feels he has committed a large amount of cash to develop his business, but so far has yet to see much return. Sound familiar..?
01 August 2013
If you could hire a Sales/Business Development Director to take your business forward, without the uncertainties of performance (or lack of it) and without the huge commitment to ongoing remuneration package.. Would you?