Archive of: 2017
28 July 2017
The modern B2B buyer will research and monitor potential suppliers through social media platforms, websites, blogs, local media etc. On average, 74% of buyer research is completed before any initial contact. All carried out while businesses have no idea they even exist yet.
25 April 2017
Absoft engaged Cameron Carnegie to help us review our sales and marketing processes and ensure we were operating to best practice to maximise the skills within our team. Through several interactive sessions with Mervyn Stanley, we as a team explored our strengths and how best to present ourselves to the market.