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Archive of: 2013

  • What’s your “Value Proposition?”

    I overheard someone asking this question at an Aberdeen Networking Event this morning. It made me wonder how many of us can actually articulate this ..?

    I know what it’s not. It’s certainly not a few sentences strung together and referred to as a mission statement.(I hate that term..) Your value proposition is essentially the collection of reasons why people would want to buy from you.

  • Help your Business Development succeed.

    A meeting today with a frustrated Business Owner.

    Basically the problem lies in a dissatisfaction with his Business Development resource. He feels he has committed a large amount of cash to develop his business, but so far has yet to see much return. Sound familiar..?

  • What could a short term Sales and Business Development resource do for your business?

    If you could hire a Sales/Business Development Director to take your business forward, without the uncertainties of performance (or lack of it) and without the huge commitment to ongoing remuneration package.. Would you?

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