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Archive of: October, 2013

  • What’s your “Value Proposition?”

    I overheard someone asking this question at an Aberdeen Networking Event this morning. It made me wonder how many of us can actually articulate this ..?

    I know what it’s not. It’s certainly not a few sentences strung together and referred to as a mission statement.(I hate that term..) Your value proposition is essentially the collection of reasons why people would want to buy from you.

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